Dubai, UAE – October 2024: Couture 365, the famous luxury abaya and kaftan brand, celebrated the grand opening of its first physical store with a spectacular launch event at [Al Warqa City Mall. Known for redefining modest fashion with a luxurious touch, the brand unveiled its latest Fall Winter Collection and its Runway Collection, and latest sophisticated drops from Work Collection and Kaftan Collection in an extravagant event that blended elegance, entertainment, and exclusivity.
The highly anticipated launch drew a crowd of fashion lovers, influencers, and trendsetters, marking a new era for Couture 365 as it transitions from online success to a physical presence.
A Glamorous Fashion Show to Remember
The event featured an exclusive fashion show that captivated the audience with live displays of Couture 365’s signature abayas and kaftans. Models walked the runway in beautifully curated looks that ranged from sophisticated everyday pieces to opulent designs for formal occasions and holidays. The audience was treated to a preview of the latest trends, including bold seasonal colors and intricate embroidery that have become hallmarks of the brand’s unique aesthetic.
The fashion show also showcased work abayas from Couture 365’s recently launched professional collection, inspiring attendees with looks that effortlessly transition from office wear to social gatherings.
Influencer Presence: The Stars Align
Prominent bloggers and influencers lent their glamour to the event, creating buzz both on-site and across social media. Among the key attendees were:
- Hamda Al Falasi, who highlighted the beauty of Couture 365’s versatile pieces in her stories.
- Shouq Hareb, sharing the exquisite details of the kaftans with her followers while also entering the featured wall wearing Couture365 Abayas.
- Arwa Hazzae, providing her audience with an inside look at the event’s behind-the-scenes moments.
- Alia Al Kohaji, expressing her admiration for the perfect mix of luxury and professionalism, while walking the runway herself in the Mrs. Black Cape Abaya from Couture 365.
- Nabeel Al Nahas, offering fashion-forward tips inspired by the collection.
- Majeda Al Hammadi, commending the personalized approach to modest fashion, while also attending the event while wearing a unique piece from the runway collection a black sophisticated [Kuwait Abaya] with detailed whining embroidery.
These influencers not only attended the event but also styled Couture 365 pieces, setting trends for their followers and solidifying the brand’s presence among fashion-forward audiences.
Exclusive Giveaways, Discounts, and Shopping Perks
Guests at the event enjoyed generous giveaways and exclusive discounts on Couture 365’s new collection. Visitors were treated to:
- Gift Bags: featuring cosmetics, beauty care, skin care, perfumes, and branded eye lashes merchandise
- Exclusive Abaya & Kaftan Discounts available only during the launch day, with special offers for loyal customers.
- A personalized shopping experience, with style consultants on hand to guide attendees through the collection and offer custom styling tips based on their preferences.
A Delightful F&B Experience to Elevate the Event
Couture 365 ensured that guests enjoyed not just fashion but also an exquisite food and beverage (F&B) experience. Visitors indulged in a curated selection of hors d'oeuvres, mocktails, mini bites catering and Arabic coffee, branded chocolate providing a warm and welcoming ambiance throughout the event. The fusion of fashion and fine dining set a new standard for luxury retail events, ensuring every guest felt pampered from start to finish.
A New Era for Couture 365 at Al Warqa City Mall
The opening of Couture 365’s boutique marks a significant milestone in the brand's journey. The store offers customers an immersive experience, allowing them to explore a variety of collections, from daily wear to occasion pieces, with exclusive runway abayas also on display.
Couture 365’s transition from a successful online business to a physical store aligns with its mission to create meaningful connections with customers by providing a personal touch to luxury shopping.
Discover the New Couture 365 Boutique
Visit the new store at Al Warqa City Mall to explore Couture 365’s latest collections, enjoy personalized styling sessions, and take advantage of exclusive offers. Follow the influencers from the event for styling ideas and shopping tips, and immerse yourself in the future of luxury modest fashion.
Don’t miss out!
Follow Couture 365 on @couture365platform
Visit our shop: https://maps.app.goo.gl/WGkvQZeMMdMc2LGb7
